The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make ends meet in the absolute depths of the Great Depression, but the small prototypes he previously made of items like ironing planks and ladders had superb potential while children’s important link toys. He named the organization Seglar after two Danish thoughts, leg and godt, that means “play well. ”
In 1958, he created the iconic profano brick with pipes inside that means it is interlock to lego portions. This ground-breaking innovation changed distinguishly the company and allowed this to increase at an amazing pace.
By the 1960s, Profano had widened its overseas reach and began delivering toys below license in North America via an arrangement with luggage company Samsonite. The organization also developed selling value packs with all the items needed to build a particular model, and introduced committed themes including Space (with astronaut minifigures), Castle, Community (later renamed Profano City), and FabuLand.
In the 1970s, Lego needed a remarkable step forward using its introduction of Lego shapes that got movable arms and legs. The company as well began employing more plastic material and here larger obstructions for younger children, a path called Duplo. In the eighties, Lego’s revenue grew at an extraordinary rate of ten percent annually, despite overall toy industry sales growth scaling down.
Today, Lego is a considerable global company with gross income of more than $5. eight billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less such as a ruthlessly industrial giant and more like an classic family good friend.